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Old 12-27-2018, 04:29 PM   #1
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Default Mattell loses some DC licensing rights

Mattel's stock falls after it loses licensing rights for some DC Comics toys
Mattel Inc. shares’ losing streak continued Monday after the toymaker lost the licensing rights for certain DC Comics products, including boys’ action toys, and Goldman Sachs analysts cut their estimates for the company.

Toronto-based Spin Master Corp. will be the new licensee for DC in the boys’ action category, remote control and robotic vehicles, water toys, and games and puzzles, displacing El Segundo-based Mattel. The three-year global agreement with Warner Bros. begins in spring 2020. Mattel will keep some of its licensing rights, including for preschool and girls’ toys, Goldman analyst Michael Ng said in a note to clients.
Spin Master Announces Three-Year Toy Licensing Agreement for DC
"Partnering with an iconic brand like DC is a major milestone for Spin Master and is part of our strategy to invest in successful licenses to further grow and diversify our business," said Ben Gadbois, Spin Master's Global President and COO. "Children everywhere have been entertained and inspired by DC Super Heroes™ and Super-Villains™ for more than 80 years and we're honoured to be a part of that storytelling and imagined play. We are looking forward to bringing Spin Master's renowned innovation to the toy line and to sharing more details about this exciting partnership in the new year."
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